In today’s digital age, businesses are constantly searching for innovative ways to enhance customer communication and support. The introduction of automated customer communication through popular app APIs, such as WhatsApp, has sparked a significant shift in how companies interact with their audience.
Industry Reaction
The demand for conversational sales and digital support channels has been steadily rising, with more companies recognising the importance of leveraging automation techniques to streamline customer communication over WhatsApp. This trend is reshaping the way businesses engage with their customers, focusing on fast response times, immediacy, and that personal touch. While email communication thrives on personalisation and detailed content, WhatsApp proves to return rapid responses and real-time engagement. Recent studies have shown that email response rates can take up to 12 hours or even days, whereas WhatsAble data suggests that c90% of messages are often read within the first hour, highlighting the immediacy of WhatsApp communication.
Benefits of WhatsApp Automation
The integration of automation technologies like WhatsAble offers many benefits for businesses, including increased customer satisfaction, reduced response times, and streamlined workflows, particularly through Zapier’s integration with over 7000+ other apps. This shift towards WhatsApp automation further aligns with the growing adoption of no-code technologies in the business landscape and this is something that we are particularly passionate about at ThinkEngine.
An Honest Experience
At ThinkEngine, the adoption of WhatsAble has significantly improved our lead conversion rates. Clients appreciate the personalised touch and real-time communication offered through WhatsApp, leading to a noticeable increase in leads converted. The rarity of a WhatsApp message stands out in the clutter of emails, making it a preferred mode of communication for both businesses and customers.
Features Coming Soon on WhatsAble
Our automated WhatsApp communication partner, WhatsAble, has some exciting developments soon to be released including message broadcasting, an analytics tab in the dashboard, command actions to respond to messages, and the potential for white labelling in the coming months. These features aim to further enhance the user experience and streamline business operations.
Keen to find out more? Book a demo call with our team and learn how you can integrate WhatsAble into your business and improve external or internal communications with all of your stakeholders!
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