Let’s face it, to stay ahead of the curve when it comes to digital marketing and technology - standing still is not an option any longer - innovation is the only proven approach to continuous growth. It is essential that your business is utilising key B2B Digital Marketing activities such as SEO, Pay-per-click (PPC), Website Design, Email, SMS or Whatsapp Marketing, and considering how to accelerate via automation. All of these disciplines can significantly impact a company's digital presence and overall success - especially in some of the most challenging market conditions we have known!
Additionally, the adoption of no-code business apps, is unquestionably proving to be a game-changer, offering businesses a streamlined approach to Web app development and enhancing their operational efficiency. Building apps that work for your business (rather than the off the shelf solution which brings nothing more than head aches and painful user experience) can deliver accelerated growth, happier work culture and streamlined costs.
Let’s look into a few options to get you thinking about your own marketing approach…
SEO is a paramount B2B digital marketing activity that helps businesses increase their visibility and rank higher in search engine results. According to a study by BrightEdge, organic search drives 51% of all website traffic, making it a crucial element in the digital marketing strategy for B2B businesses.
Pay-per-click (PPC) advertising also plays a pivotal role in B2B marketing efforts, allowing businesses to target specific audiences and generate leads. In fact, some search engine’s reports that businesses make an average of $2 in income for every $1 they spend on paid ads, showcasing the high ROI potential of PPC campaigns.
Website Design is a foundational aspect of digital marketing, as it serves as the digital shopfront for any B2B company. Research from Blue Corona indicates that 38% of people will stop engaging with a website if the content or layout is unattractive, reinforcing the importance of a well-designed and user-friendly website for B2B marketing success. Has your Website been built with a clear approach towards user experience or SEO in mind?
Email Marketing remains a powerful tool for B2B companies, with studies showing that email generates $38 for every $1 spent, as per a report by DMA. Moreover, incorporating automation into Email marketing efforts can significantly enhance efficiency and personalization, leading to better engagement and conversion rates.
SMS & Whatsapp - B2B companies are increasingly turning to these channels due to the unparalleled reach, engagement, and effectiveness. They automation and personalised nature of these channels bring incredible opportunity. SMS boasts an impressive 98% open rate and Whatsapp is the most widely used messaging app globally. According to recent studies, 75% of B2B buyers are influenced by social media in their purchasing decisions, with Whatsapp being a preferred channel for communication. The rise of mobile usage and the preference for convenient, real-time communication. In fact, research shows that 61% of users have a more positive perception of businesses that offer customer support through messaging apps.
Are you planing to Glide into the New Year? Looking ahead, the benefits of integrating no-code business apps into operations are becoming increasingly evident. No-code app development platforms with AI as standard, such as Glide Apps, enable businesses to create custom applications without the need for extensive coding knowledge in record timeframes (sometimes within hours and days rather than months and years!). This mantra empowers businesses to streamline processes, improve internal communication, and enhance overall productivity without the resource-heavy and slow requirements of traditional app development. As businesses strive for agility and customisation in their digital operations, a no-code strategy caters to the evolving needs of the market, presenting a cost-effective and scalable solution for businesses of all sizes.
Well, there you have it - is your business ready for 2025? If it is, go and seize the opportunity! If you are not yet ready, and you like to have an informal discussion about how ThinkEngine can support, then please get in touch or book in a Teams call here anytime: www.thinkengine.co/ben
